Benny Gold

“My early career is fairly typical of most graphic designers: Start with the small design firms, then graduate to bigger agencies, move onward and upwards…and finally one day, I found myself working an in-house job at a large corporation and not getting any creative satisfaction out of it. After years of plodding along the corporate timeline, I realized that I was losing sight of the ideas and creative freedom I had once–and still–cherish. I had spent the majority of my 20s working nonstop–and I didn’t want to spend another twenty doing the same thing.

Everything started with just a simple sticker that I posted around town on a day off. The idea for the sticker was inspired by the old mantra, “Stay Gold.” To me, it’s a reminder that all the ideas and experiences that we hold dear are the real gold inside each of us. This is what shapes us, what preserves our sense of self, and what keeps us young. When it came time for me to establish my own brand, I hadn’t wavered from that concept, which is how the Benny Gold brand came to be.

-Benny Gold”


“As we see it, there are a growing number of riders and garage-shop mechanics out there who love the art and science of hand-built motorcycles, but who want nothing to do with today’s custom bike scene.

Like the founders of Biltwell, these new motorcycle riders grew up surfing, skating and riding BMX. Our collective involvement in action sports gives us a cultural, technical and entrepreneurial advantage over the nostalgia-chasing dentists, chiropractors and stockbrokers who rode before us.

Tomorrow’s motorcycle riders simply will not accept the fake bad-boy bullshit that has glutted the market for the last 20 years, nor will they be victimized by heartless, mindless marketing. In short, they are hard-working guys who demand honesty, value and performance.

Every Biltwell product will be engineered and manufactured and priced to meet standards of function, performance and value that make sense in the real world. Simple, honest and high-quality motorcycle parts and accessories that anyone can afford, and that everyone will be proud to use and own.”


In production since 1917, the Chuck Taylor All Star has been a footwear staple for generations. Over 800 Million have been produced. We stock the classic colorways- if we don’t have your size, we’ll get them for you.

Deus Ex Machina

Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…

Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.

The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.

Field Notes

Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list, the Draplin Design Company, Portland, Oregon in conjunction with Coudal Partners of Chicago, Illinois bring you “FIELD NOTES” in hopes of offering, “An honest memo book, worth fillin’ up with GOOD INFORMATION.”

Herschel Supply Co.

“The story of Herschel begins in the early 1900‚ in Wick, Scotland. Peter Alexander Cormack, a barrel maker by trade, and his wife Annie packed the belongings of their small home in preparation for the long journey across the Atlantic to Canada. The government of the time was enticing families to immigrate through the homestead program. They gave these families land to farm, to support the growth of the country. The land that Peter and Annie were given saw them settle in the beautiful rolling hills outside of the town of Herschel, whose population today is counted at 30 residents.

Over a century after that move, Peter and Annie great grandchildren remain in the business of manufacturing. Instead of barrels, backpacks and bags are now created.

Herschel Supply Co. was started with the goal of bringing well-designed quality built product to market. Inspiration is drawn from vintage mountaineering, American heritage, world travel and fashion. Herschel reinvents these products with modern shapes, fits and feels, with fine regard for detail. Our product endeavors to compliment the consumer’s passion for individuality and personal style in a new way. Herschel is about our past, present and future. We are creating an environment that supports the new generation of fashion forward individuals.”


“The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world‚ capturing the imagination and loyalty of people for generations.”


Over the course of a decade, Lifetime has grown into a transnational network of young and creative individuals who are interested in communicating new ideas through a mix of experimentation and collaboration.

Lifetime Collective was founded in 2002, when Reid Stewart and Trevor Fleming, two creative- minded DIY designers, turned their basement into a silk-screening workshop, first printing t-shirts for friends and friends bands. Word spread, and what began as way to pass time, naturally evolved into a full-fledged clothing line. Inspired by the old adage, “less is more,” Lifetime set out to create clothing that could speak for itself, free of heavy branding and blinding logos.
Starting with a handful of shirts, jackets and pants, favorites were selected, and fixtures were born under a business model that was all together foreign: 0% experience, 0% funds and 100% determination.


“Inspired by classic, casual silhouettes, but made with the lightest and most comfortable material available, Native shoes are the best of both worlds. Footwear for the future done in the style of everything we‚Äôve ever loved about shoe design.”

Norse Projects

“We work with design spanning from collaborative projects with artists and designers, to ongoing development of products with some of the worlds leading brands and companies in an unending search to develop high quality products that combine effortless style with both performance and functional attributes.

With a focus on performance and functionality, the collection includes a broad range of technical and outerwear, rainwear, premium sportswear made of some of the materials.

Each product is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform.

Our goal is that our products will make you feel great, weather in town or on the beach, on your bike, or in the mountains.

Norse Projects – created for life – good for all seasons.”

One Fated Knight

One Fated Knight is a play on words and a play on style. Inspiration is found in the power of destiny and the symbolic craftsmanship of the medieval era for timeless leather handbags fit for the urban battlefield.

Founded in Vancouver by Jen Yau, a former North American sales rep with a global denim brand and a decade of experience in the fashion industry. She moved home from the fast life in New York City with a desire to create affordable leather handbags that last the test of time. Clean, modern construction made for everyday ease combines with old world detailing and well-worn leather for affordable Vancouver handbags with purpose, spirit and longevity. Made to work hard and play hard, each is durable and functional and created with leather that thrives on every scratch and patina.


Penfield was established in Massachusetts in 1975 and has built a reputation for making the highest quality down-filled jackets, fleece and outerwear.

Penfield garments are designed to stand up to the demands of the New England climate, yet are equally at home sheltering you from the storm anywhere wind blows or rain falls! Our garments are made by people who know and love the outdoors. Fashion, function, practicality and durability are the key elements incorporated into every design we manufacture.


Established in 2004, Pointer was created with the aim of making simple, well-designed casual shoes in response to a market then saturated with increasingly technical trainers and hyped-up limited edition sneakers. Pointer employs people it likes, from artists to interns; based in London, the company is backed by a creative stable of friends and co-conspirators, inspired and informed by everything from art and music to skateboarding and breakfast.


POLER CAMPING STUFF makes sleeping bags, tents, bags, and accessories that are simple, good looking, well designed gear for people that are travelers, couch surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers and anyone else looking for something that looks good, is a good value and is all about having fun on road trips and in the outdoors. It’s stuff that is made for people that have adventures all over the world while wearing jeans, a t-shirt, and sneakers. It’s for people that wonder why everyone is trying to pretend they are going to do first ascents on alpine peaks instead of celebrating the fact that they are having adventures that are awesome in their own way.

Quiet Life

The Quiet Life is a project from Los Angeles that is run by Andy Mueller and Jennifer Pitt. Anthony Garcia joined the team in May 2010.

Andy Mueller was raised in the mid-west on a healthy diet of BMX, skateboarding, music and magazines. At an early age, Andy became addicted to the art of image making and photo taking. In 1993, Andy founded OhioGirl Design, a small design/photo/film studio. In 1997, Andy started “The Quiet Life” with a few friends from within OhioGirl.

In addition to the Quiet Life, Andy works full time at Girl Skateboards as a member of the infamous “Art Dump.”At Girl, Andy’s main duty is to art direct Girl’s shoe company Lakai Limited Footwear, but he also designs skateboard deck graphics to Girl Skateboards and Chocolate Skateboards, shoots photos for Fourstar, Ruby and the other brands within Girl, and contributes elsewhere when time allows. Andy also continues to do freelance photograph, design, and special projects under the name OhioGirl, and co-runs a small “indie” music label called OhioGold Records,


Few sunglasses have occupied such a storied place in popular culture and history as Ray-Bans. Founded in 1937 by Bausch & Lomb, the first Ray-Ban sunglasses were created for the U.S. Army Air Corp. Ray-Bans quickly became part of American fashion and popular culture when, in 1952, Ray-Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.” There’s not a generation alive that can’t remember owning (or wanting to own) a pair of these iconic sunglasses.

Red Wing Heritage

“Excellence is a standard which transcends the test of time. For over a century Red Wing purpose-built footwear has been at the spearhead of innovation in the standard of excellence for work boots.

Red Wing boots protect workers in more than one hundred countries across the world, an accomplishment built by years of hard work, endurance and the promise to never compromise on our quality.

A testament to that promise can be found in our Heritage collection which is made up of footwear that represents the American ideals of prosperous work and excellence. All the styles in the Heritage collection are designed and built just as they were fifty, sixty and even over eighty years ago and are all made using premium Red Wing Shoe Company leather from our very own S.B. Foot Tannery. They are handcrafted to the specifications which made each style timeless when they were first introduced.”

Reigning Champ

“Our philosophy at Reigning Champ is simple. We design original fabrics then handcraft our garments for quality and strength. Everything is built with a purpose and inspired by the individuals around us. Reigning Champ is born on the coast, in Vancouver, Canada.”


“Sitka is a collective of like-minded individuals; a lifestyle brand designed by the sea and woven by a common thread. At the centre of our collective consciousness is a reverence for our environment – both the natural and urban worlds that we have created for ourselves. Sitka is a product of these environments, in which we find ourselves so at home.

We’re found wandering the peaks and valleys of the mountain passes; trekking the low lying coastal trails of the Jaun de Fuca; drifting through the swell of the Salish Sea; wandering the rainy city blocks of the urban commute; and, submersed in the warm lakes of the British Columbia summer. And, if you’ve found yourself in these places; places where the fog clings to the trees and the ocean breathes salty breath on your face, remind yourself that there is no bad weather where there’s good clothing. And, for that, Sitka has got you covered.”


In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold with his boards around Laguna Beach, California.

As the clothing line expanded, it’s raw and modern aesthetic soon developed into the next generation of new wave beach culture. They grew during a time when epochal shifts which eternally framed contemporary popular culture were taking place.

Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture which we helped start almost 30 years ago.

Vans | OTW

An extension of the classic Vans brand, the OTW collection is a lifestyle line that caters to a broad audience. While other silhouettes have been adapted from skating use for casual wear, the latter is exactly what Vans OTW kicks are all about. OTW has a strong focus on classic materials while maintaining solid pricing. Their dressier models are among their most popular.