In this ecosystem grows the Sitka Spruce, a tall coniferous evergreen that is one of the few species known to grow over 300 feet tall. Victoria clothing company Sitka takes its name from this grand species of tree. Also native to the forests of Vancouver Island, Sitka’s “key values are derived from their reverence to the natural world.” And although every person—whether living in a city or posted up in a cabin in the woods—is surrounded by the natural world, Sitka pulls so strongly from its surroundings in brand functionality and mentality, likely because of the absolute importance their environment is to the local peoples’ recreational and everyday lives, but also to the health of the entire world. The brand puts an emphasis on social and environmental responsibility, admitting that these are “loosely coined terms”, but explains their manufacturing, environmental, and material decisions in great detail on their Corporate Responsibility page. Sitka is a brand closely tied to the natural environment which surrounds it, and this is evident in the simplicity and natural feeling of their product and the conscience of their collective decisions.

Norwood Shop is proud to welcome Sitka to our growing ladies collection. 

-Nic Olson, ballsofrice.wordpress.com

Red Wing Shoes have been manufactured in the city of Red Wing in the southeast of Minnesota for over 100 years. They openly share the manufacturing process of their boots on the journal section of their website and through their Instagram posts. They show the tannery at which their leather is prepared. Red Wing proudly makes their boots in the USA, and if properly cared for, this American-made footwear can last a decade or more. But as with any other footwear that is expected to last, they must be properly cared for. The below are photographs taken in shop of a pair of 875 Oro-iginals being softened up with Red Wing Boot Oil, a natural blend of Pine Pitch and Mink Oil which has a scent like what you fantasize the factory in Minnesota has permanently, like you wish your house could always smell like. Regular cleaning, oiling, and conditioning is recommended by the manufacturers for long-life of a Red Wing Boot. As they say on the Care & Restoration section of their site, “it takes more than 230 steps to handcraft each pair of Red Wing Shoes; it only takes three easy steps to keep them looking good.”

I bought my first pair of Red Wings just five months ago based on advice from a friend. I care for them as though they will be my one constant, my one foot-comforting friend that I may have for the next ten years. I know where the boots were made, the care that went into the manufacturing process, and I know that if I take care of them like they deserve to be, then they may potentially carry my body around the country all the way until I have a wife and kids. Or maybe even grandkids.

-Nic Olson, ballsofrice.wordpress.com

If you were to take a step out the door at 2401-11th Avenue in Regina, Saskatchewan, turned left to face west, and walked until you reached a rise or fall in elevation greater than a metre, you would likely arrive at the Rocky Mountains. If, instead, you were to walk directly north on Smith Street, the cross-street of 2401-11th Avenue, you would end up walking for three straight days until you reached a heavily forested area with naturally growing trees, as opposed to the wind-breaking hand-planted farm trees in the south. It is in the flat and the barren where real strength is gained. Extreme meteorological conditions can (and will) lift and drop a human being’s spirit daily. When you come from a place where you must walk a minimum of several days to reach the luxuries of natural shelter provided by trees or elevation, you will become innovative and resourceful in many ways. You will because you have no choice. Some born into these conditions take to building structures, some learn an instrument, some read books. Some collect antiques and vintage trinkets to fill the void. Others sit in basements drilling holes through pressed-steel handsaws to make display cases. The latter is Norwood. A softly-lit amalgam of pine, fir, and birch that brings back warm memories of your grandparents’ basement, or the family cottage at the lake when the leaves have fallen off the trees.

When Noel Wendt, proprietor of the staple Canadian skateshop, the Tiki Room, asked me to help him brainstorm names for the new shop he was opening, I was living in Montreal. I hadn’t seen the space and hadn’t been back to Saskatchewan in nearly a year. I didn’t understand his vision. So my list included generic gems such as The Cabin, The Workshop, as well as moronic suggestions such as Grime and Punishment, The Brothel, or Blown Hips (it has recently been given the nickname the Gnarbar, or Gnarburator by the few workers that spend too much time there). For some reason, none of my brilliant suggestions caught wind. Instead, just weeks before the shop opened, someone noticed a rusted iron cap with the diameter of a pasture fence-post inlayed in the concrete at the corner of Smith and 11th. The cap read ‘Norwood’, an old Canadian iron foundry that buried their caps in the sidewalks of cities across the prairies. The name fit the aesthetic. Norwood was born.

The 1000-square-foot storefront is filled with household and industrial items from the days of old, when purchasing something meant a life-long commitment. When objects were built well, with proper materials, and purchased only upon necessity. Norwood carries brands that reflect this mentality. Simplicity, quality craftsmanship, responsibility. Pendleton pillows and blankets sit upon a modified bakery rack against the building’s eastern-most column. Belts, lanyards, and accessories from local leather-maker, Hansen Leather Goods, adorn a vintage hand dolly. Ray Ban sunglasses boast their attractiveness from the previously mentioned glass-case made up of six rusty handsaws. Red Wing Shoes stand proudly under the spotlight on a massive chopping block. Mens coats hang from a coat rack salvaged from a church foyer, and another rack created and designed in-shop, made up of one-inch iron pipes threaded and fitted for the space. Norse Projects hats and sweaters rest comfortably on wooden milk crates and wooden toboggans next to the door. The Levi’s denim decorates the west wall, hanging from a John Deere truss taken from a torn down barn at a sheep farm in Cupar, Saskatchewan. The barn was an acquisition specifically for the creation of the shop—an ad was posted on the internet that Wendt would pay $50 if he could tear down a barn and keep the lumber. The barn was torn down in the middle of February in the unforgiving winters of Saskatchewan. The weathered planks from the prairie structure are the appropriate backdrop to the hand-drafted map of Regina from 1957 that hangs as a centrepiece to the entire shop. The pine floor was milled in Love, Saskatchewan, and the counter top is made of reclaimed fir beams of an old swimming pool, both made and installed with the DIY-values upon which Norwood was founded. The creative balance between product and prop makes for a relaxing visit, no matter the mood you’re in, the time of day, or the type of weather you may see out the north and east windows. An honest, agrarian cabin in the core of a prairie city.

And that’s only half of the space. When the hand-made drawbridge (yes, there is an actual drawbridge) is drawn, one can meander downstairs, into the workshop-dungeon where so much of the work was done for the upstairs shop. A miniature woodworking shop, a small photo studio, a desk made of plywood and paint cans, and soon to be a darkroom for the developing and printing of film photography, the basement is the creative workspace where artistic ideas come to life, where the skeleton of Norwood is pieced together, joint by joint, limb by limb.

In just over one year of existence, Norwood has grown into its own as a fine vendor of classic goods to serve the growing city with increasingly diverse demands. As it gains notoriety and evolves in its design, and as it grows into a community of people committed to quality, Norwood will only become greater through the strength of many, staying true to the motto of the province in which the shop was proudly established.

Small cities may not possess the attractions and allure of larger metropolises. In small cities the pace is slower, the streets are quieter, the people are usually friendlier. Norwood Shop cozies right in with the themes and values of a prairie town, but boasts the ability, know-how, and craftiness to contend with any shop in any major city.

If you were to walk directly south on Smith Street past the windows of Norwood, past the city limits, and through the farmers’ fields, stepping over newborn calves, hurdling barbwire fences, again you would not soon reach a change in elevation that would make your legs ache. If you were to walk straight east on 11th Avenue until you found a shop that better embodied the values of the people whom it serves, you’d likely end up chin deep in the salty Atlantic Ocean. 

Thursday, Dec 27th, 2012: Noon to 6pm
Friday, Dec 28th, 2012: Noon to 6pm
Saturday, Dec 29th, 2012: Noon to 6pm
Sunday, Dec 30th, 2012: Noon to 5pm
Monday, Dec 31th, 2012: Noon to 6pm
Tuesday, Jan 1, 2013: CLOSED

Ladies outfits left to right:

1. Norwood Yellowgrass dress, $68; Reigning Champ Midweight Twill Terry cardigan, $155

2. Fred Perry twisted yarn beanie, $55 and scarf, $90; Quiksilver Atlantic parka, $134; Quiksilver Ski Lodge flannel shirt, $57; Levi’s Lilia rinse Leggings, $78; Vans Mohikan moccasin, $75

3. Quiksilver New SLNG Gradient sweater, $52; Levi’s Demi Curve Skinny denim, $84; Herschel Supply Co. Market tote, $60

We’re fans of anything black, and we’re sure you are too (clockwise from top left):

Vans Era black leather, $70; Vans OTW Hedge wallet, $30; Norwood Light Bulb tee, $30; Brixton Box Cutter fingerless (touchscreen friendly!) gloves, $35; Benny Gold Marine folded beanie, $30; Herschel Supply Co. Hank leather wallet, $60; Quiet Life camera bag, $70; Ray Ban Wayfarer sunglasses, $183; Field Notes pen, $2

Mens oufits (left to right):

1. Norse Projects 5-Panel printed camo hat, $80; Stussy Woodland khaki jacket, $160; Benny Gold solid flannel shirt, $105; Norse Projects Two raw selvage denim, $180; Vans LXVI Module all weather boot, $150

2. Benny Gold fog camo 5-panel hat, $45; Penfield Kasson hooded mountain parka, $198; Stussy NYC flannel shirt, $75; Levi’s 513 Slim Line 8 pant, $88; Red Wing Heritage 877 8″ Moc Oro-iginal boot, $270

3. Vans Turner jacket $113.50; Penfield Collingwood knit shawl sweater, $165; Levi’s 511 skinny trouser, $78; Red Wing Heritage 9111 6″ Round Copper Rough & Tough boot, $240

One more accessories pack with a little more color (clockwise from top left):

Poler Camp Vibes tee, $28; Brixton Avalon felt hat, $75; Vans Spicoli shades, $15; Brixton Tavern keychain, $18; Brixton Indio keychain, $14; Benny Gold carribeaner keychain, $19; Benny Gold Works For Jerks beanie, $35; Herschel Supply Co. Bill wallet, $80; Reigning Champ sueded herringbone fleece blanket, $95; Stussy x Stanley flask, $42

Back in June we were proud to introduce Benny Gold into the shop—a brand based on DIY values, making much of their merchandise close to where the brand calls home in San Francisco. Owner and designer Benny Gold describes the Origins selection of the Shotwell Collection: “[It is] inspired by vintage safari textiles, geometric primitive wood carvings and the the symbolic origin of man.”

Benny Gold is pressing to become a massive part of the streetwear world, collaborating with other underground designers such as Jansport, Huf, and most recently, Diamond Supply Co., which has been released with the recent Shotwell Collection—all limited edition items that draw attention from around the world. The Shotwell Collection itself is composed of sharp pieces with unique designs that draw off of symmetrical simplicity that tends to make design work timeless. And as an added bonus, as if the garments weren’t nice enough themselves, many of the cuts are made in the USA. Benny Gold is committed to making high-quality garments, and Norwood is proud to be one of only nine Canadian retailers to carry such an exciting brand.

Norwood is proud to carry Pendleton Woolen Mills, makers of some of the finest woolen products in the world. A brand native to Oregon, there are few company names that inspire as much confidence and pride as Pendleton. For six generations, the Bishop family has owned and operated a company that consistently produces woolens of incredible beauty and quality.

Pendleton offers the utmost in quality with their line of scarves, blankets, and pillows, ideally made for the frigid winters of the North. The Banded weave and the classic Ram’s Horn are timeless designs on superior products that will endure for decades. During the past 25 years, Pendleton Woolen Mills has developed a series of Legendary blankets which are based on the beliefs and traditions of their original and most valued customers.

For the history of the brand, and information on the wool process, check out the Pendleton Heritage site.

Levi’s Commuter 2012 from IMPRINT PROJECTS on Vimeo.

Dark Forest Commuters are at the shop!