From the Olé website:
"Originating between friends in Saskatoon, Saskatchewan and Winnipeg, Manitoba Olé Denim was founded in 2013. The concept behind Olé Denim was quite simple. Take the inspiration of our daily life’s journey and create a product that could accompany us for the unpredictable ride. From uncharted weekends to the lake, miles logged on the open highway on our cruisers to navigating the concrete jungles of our 9 to 5’s. We wanted to create denim that was Fit to Live."